Olympic: A Trademark Violation?

As you probably read in today’s Peninsula Daily News, the U.S. Olympic Committee is claiming a trademark on the word “Olympic.” (Here is a link to the story; the PDN article isn't available online.)

They're actually threatening to sue the author of a guidebook titled “Best of Olympic Peninsula” for using the word “Olympic.”

WTF???

What other title should the author (Jason Bausher) be using for a guidebook to the Olympic Peninsula?? If he called it “Best of Brand X Peninsula” nobody would know what he was talking about.

Is the USOC going to make us change the name of our peninsula, mountain range and national park?

This is beyond ridiculous.