Marketing Experts: Don’t Stop Advertising
The Chamber of Commerce hosted a panel of marketing experts: Strait WEB owner Roxi Baxley, Call Center 24X7 owner Shane Miller and graphic designer Laurel Black.
About advertising, Laurel Black said “you can’t afford not to.” She also urged business owners to “pretend you’re the customer.” And she said it’s important for businesses to have a clear message because “confused people don’t buy.”
Roxi Baxley talking about the importance of using Facebook for promoting business.
Shane Miller said the customer service industry is one of the few industries that’s thriving in the current economy. “One of the big reasons for that is because retention of customers costs less than gaining new customers.”
About advertising, Laurel Black said “you can’t afford not to.” She also urged business owners to “pretend you’re the customer.” And she said it’s important for businesses to have a clear message because “confused people don’t buy.”
Roxi Baxley talking about the importance of using Facebook for promoting business.
Shane Miller said the customer service industry is one of the few industries that’s thriving in the current economy. “One of the big reasons for that is because retention of customers costs less than gaining new customers.”
Labels: Laurel Black, Roxi Baxley, Shane Miller
posted by Tom Harper at 3:11 PM
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