Corporate Logos on State Ferries?

The Washington State Ferry system might try to ease its huge deficit by selling naming rights to corporations. There are twenty-eight ferries which could have Starbucks, Microsoft or any other corporate name emblazoned across the hull or the smokestack.

The state Transportation Commission has hired a consultant — TB-Rogstad Consulting
— to study the feasibility. Their report should be released in about a month.

Traci Brewer-Rogstad said: “We're doing research on potential revenue that could be earned by selling naming rights, and the branding challenges that would face.”

This is also the subject of today’s online PDN poll. “Should the Department of Transportation sell naming rights or logo imprint rights to Washington State Ferries?”

So far, with only 327 votes cast, it’s 45% Yes; 47.7% No; and 7.3% Undecided.